Drinking which always puts me in mind of swiggin' it with my old pal Pic Fermin, in his yard, in Santa Fe, back in the day.
But this vid is about Evan Williams' (pricier) single barrel product, which I haven't tasted, but will do someday. (Evan Black Label is one of the very few 86 proof bourbons, period. Why anyone would dring JD, when they could drink EW I don't get.)
In fact, I'd put Jack Daniels on Molly Ivins' list of "over-rated stuff" (along with the FBI, Mack trucks, and young pussy).